Effective date: October 7, 2026
1. PURPOSE
SC Wake has adopted this Minimum Advertised Price (MAP) Policy to protect the value of the SC Wake and SC Mudz brands and to support the dealers who invest in selling, demonstrating and servicing our products.
This policy is a unilateral decision by SC Wake. It is not an agreement, and SC Wake does not ask dealers to agree to it, sign it or accept it. Each dealer remains free to set its own advertised and selling prices. SC Wake is equally free to decide, on its own, which dealers it will continue to supply.
2. SCOPE
- Products: All new SC Wake and SC Mudz products sold on scwake.com or listed in the current SC Wake dealer catalog (the "MAP Products"). Third-party brands sold on scwake.com are not covered.
- Who it applies to: All authorized SC Wake dealers and resellers in the United States, whether they buy direct from SC Wake or through a distributor.
- Channels: All advertising in any medium, including the dealer's website, online marketplaces (Amazon, eBay, Walmart and similar), social media, search and shopping ads, email and text campaigns, print, flyers, catalogs, radio and TV.
- Not covered: Used, refurbished, demo or damaged products clearly labeled as such, and the actual price a dealer charges at the register or in a private quote.
3. DEFINITIONS
- MSRP: The Manufacturer's Suggested Retail Price SC Wake publishes for each product on scwake.com.
- MAP: The minimum price at which a MAP Product may be advertised. Under this policy, MAP equals the MSRP shown on scwake.com unless SC Wake notifies dealers otherwise.
- Advertised price: Any price a dealer displays or communicates to the public before the customer commits to buy. This includes prices shown on product pages, in search results, in the shopping cart before checkout, in marketplace listings and in any "was/now" or percent-off message.
- Selling price: The price the dealer actually charges the customer. Dealers set this on their own; this policy does not restrict it.
4. THE MAP REQUIREMENT
Dealers may not advertise any MAP Product below its published MSRP. Advertising at or above MSRP is always allowed.
SC Wake will give dealers at least 30 days' notice before any MSRP change takes effect. Until then, the prior MSRP is the MAP.
5. PROMOTIONAL PRICING
A dealer may advertise a MAP Product below MSRP only during a promotion SC Wake has authorized in writing. SC Wake decides each request on its own and may approve or decline it at its sole discretion.
To request a promotion, email info@scwake.com or your SC Wake sales rep at least 14 days before the start date with:
- The products included
- The proposed advertised price for each
- The start and end dates
- The channels where it will run
An authorized promotion applies only to the products, prices, channels and dates SC Wake confirms. When it ends, advertised prices must return to MSRP within 24 hours. SC Wake may also announce brand-wide promotions (such as holiday or end-of-season events) that apply to all dealers equally.
6. PERMITTED VALUE-ADDS
Dealers may add value to a purchase without approval, as long as the MAP Product itself is advertised at or above MSRP. Allowed examples:
- Free or discounted shipping
- Free bonus products, accessories or gift cards included with the purchase
- Free installation, setup or service
- Financing offers, loyalty points or rewards programs
- Statements such as "Call for our best price" or "Email us for a quote"
A value-add may not be described as a discount on the MAP Product's price (for example, "Buy this kit and save $50").
7. PROHIBITED PRACTICES
Unless part of an authorized promotion, the following count as advertising below MAP:
- Percent-off, dollar-off or "was/now" pricing that shows a price below MSRP
- Coupon or promo codes advertised for MAP Products, including site-wide codes that apply to them
- Showing a below-MSRP price in the cart, a pop-up or a "see price in cart" message
- Bundles with other products where the bundle price implies the MAP Product is below MSRP
- Listing a MAP Product on a marketplace below MSRP, including through a third-party seller account the dealer controls
- Using a rebate, mail-in offer or price match to advertise a net price below MSRP
Prices given privately to a customer in a quote, over the phone, in store or in a one-to-one email are not advertising and are not restricted.
8. VIOLATIONS
SC Wake monitors advertised prices and decides on its own whether a violation occurred. Violations are counted per dealer over a rolling 12-month period.
| Violation | SC Wake's response |
|---|---|
| 1st | Written notice. Dealer has 48 hours to correct the advertisement. |
| 2nd | Suspension of shipments of MAP Products for 30 days, and loss of promotional eligibility for 90 days. |
| 3rd | Suspension for 90 days, or termination as an authorized dealer. |
SC Wake may skip steps for serious or deliberate violations. SC Wake will not discuss or negotiate a dealer's compliance, its advertised prices, or how it treats any other dealer. Notices are informational only and do not invite a response or agreement.
9. ADMINISTRATION
- SC Wake may change, suspend or end this policy at any time with 30 days' written notice to dealers.
- No SC Wake employee or sales rep may change this policy, grant exceptions or make side arrangements. Only written authorization from SC Wake ownership is valid.
- Dealers are responsible for advertising by their affiliates, agents and any marketplace accounts they control.
- Questions and promotion requests: info@scwake.com or your SC Wake sales rep
This policy replaces any earlier SC Wake pricing or advertising policy.